Beyonce, American singer, song writer and actress rose to fame in the late 1990's as the lead singer of 'Destiny's Child'. This was after multiple singing and dancing competitions as a child. Later on this girl group became one of the world's best selling girl group's of all time. In 2003 Beyonce released an album 'Dangerously In Love' which sold 11 million copies and shown her as a solo artist. This won multiple awards. After the group split up in 2005 she released another album in 2006 called "B'day".
As a solo artist she quickly rose to fame, marrying Jay-Z in 2008. The marriage influenced her third album "I Am... Sasha Fierce" and this was the beginning of her alter-ego "Sasha Fierce". This earned her multiple grammy awards in 2010 including songs such as "Single Ladies". She then took a break from writing songs as she explored 1970's rock and roll, and R&B, which consequently brought her 4th album out "4" in 2011 featured songs of R&B.Today, after 15 years of her career, she has sold 118m records as a solo artist, and 60m from Destiny's child, making her one of the best selling artists of all time. Beyonce has told the public her biggest influence was the king of pop Michael jackson, other influences have been big artists such as Diana Ross and Whitney Houston. Today, she has developed a huge feminist group of fans, mostly due to her all female tour in 2011 including songs such as "Who run the world" acting as Sasha Fierce.
Her public face today is seen as a type of sex symbol, dressing in sexy costumes for on the stage, showing off her curves. With this she also was involved in some modelling, fashion and clothing campaigns. She even has her own fragrance. But how did she rise to all this fame and recognition?
Beyonce uses multiple social networks, mostly tumblr to integrate with her fans. Getting closer to your fans and communicating with them is a big deal today.
Beyonce posts images of her concerts and days out on tumblr, it shows she has a life and family and shows a different side to her rather than seeing her as a sex symbol on the TV. She is experienced, mature and keeps her job and life separate. She controls her audience and controls how they see her, her posts and media on the internet is relevant, for example, a shot at her concert was released a while ago over the internet mid-dancing which caused her to pull an ugly expression, she wasn't happy about this and requested for it to be removed. She is careful and knows what she wants and how to do it.
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