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Today, after 15 years of her career, she has sold 118m records as a solo artist, and 60m from Destiny's child, making her one of the best selling artists of all time. Beyonce has told the public her biggest influence was the king of pop Michael jackson, other influences have been big artists such as Diana Ross and Whitney Houston. Today, she has developed a huge feminist group of fans, mostly due to her all female tour in 2011 including songs such as "Who run the world" acting as Sasha Fierce.
Her public face today is seen as a type of sex symbol, dressing in sexy costumes for on the stage, showing off her curves. With this she also was involved in some modelling, fashion and clothing campaigns. She even has her own fragrance. But how did she rise to all this fame and recognition?
Beyonce uses multiple social networks, mostly tumblr to integrate with her fans. Getting closer to your fans and communicating with them is a big deal today.
Beyonce posts images of her concerts and days out on tumblr, it shows she has a life and family and shows a different side to her rather than seeing her as a sex symbol on the TV. She is experienced, mature and keeps her job and life separate. She controls her audience and controls how they see her, her posts and media on the internet is relevant, for example, a shot at her concert was released a while ago over the internet mid-dancing which caused her to pull an ugly expression, she wasn't happy about this and requested for it to be removed. She is careful and knows what she wants and how to do it.
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